Only five more weeks of being an undergraduate at Eastern Illinois University. I just can't believe it! I have learned so much throughout these last four years. One opportunity that I have gained so much experience from is the internship I have been fortunate enough to have for the last year and a half. I wanted to share a little bit about what I have done and what we do as a group in this post.
The Don't Be That Guy/Girl Campaign was started by a team of interns (including me =)) and two professors at EIU (Drs. Matt and Beth Gill) in 2009 through the Health Education Resource Center (HERC). Basically, the HERC was our client and our job as interns was to come up with a unique campaign that would be effective and useful on campus and also facilitate public relations work for the campaign. The goal of the campaign is to educate college students on the proper ways of protecting themselves while consuming alcoholic beverages. Yeah, yeah, we know you hear this all the time. "Alcohol abstinence is the smartest way to keep yourself safe while drinking". Now, I'm not saying that's wrong or false by any means, but how practical is it? To be more specific, there is actual data stating that campaigns aimed at alcohol abstinence is actually ineffective, so this campaign takes more of a humorous and appealing approach at targeting students by explaining that, "We know you're going to drink, but here's a safer way of doing it".
Although this campaign is meant to be humorous to catch the attention of young adults, it is also meant to be taken very seriously. Don't Be That Guy/Girl's work is never done. A campaign like this is something that has to be improved upon and continually worked at to stay effective with the target audience. Last semester, as the team leader, our focus was mostly on implementing the campaign and gaining visibility with the EIU community and surrounding Charleston, IL community. This semester, we are more focused on being seen virtually through social media websites like Twitter and Facebook, and also through digital shorts depicting real life situations on film. Here is what myself and the other interns have been working since the beginning of the Spring semester....
ENJOY!
(I will post more videos on here as we make them!)
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